TRANSFORM YOUR HAIR

TRANSFORM YOUR HAIR

NEW SPLIT END FIX SERUM weightlessly seals, smooths and
repairs split ends by 88%* after a single use.

*Based on a clinical test performed on highly damaged hair.

NEW SPLIT END FIX SERUM weightlessly seals, smooths and repairs split ends by 88%* after a single use.

*Based on a clinical test performed on highly damaged hair.

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REPAIR & MOISTURE COLLECTION

OPTICAL ILLUSION SMOOTHING OIL

OPTICAL ILLUSION SMOOTHING OIL

$59.00

Rated 4.8 out of 5
Based on 24 reviews
DE LUXE REPARATIVE SHAMPOO + CONDITIONER SET

DE LUXE REPARATIVE

SHAMPOO + CONDITIONER SET

$98.00

Rated 5.0 out of 5
Based on 7 reviews
DE LUXE REPARATIVE MASQUE

DE LUXE REPARATIVE MASQUE

$65.00

Rated 4.4 out of 5
Based on 8 reviews
SUPER STYLE CRÈME

SUPER STYLE CRÈME

$54.00

Rated 4.4 out of 5
Based on 10 reviews
SURREAL STYLING SERUM

SURREAL STYLING SERUM

$58.00

Rated 5.0 out of 5
Based on 2 reviews
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REVIVE YOUR BLONDE

MOISTURE, REPAIR & SHINE

BLONDED Brightening Shampoo & Masque revives dull blonde and silver hair with an ultra-hydrating and toning formula.

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OUR SUSTAINABLE BLEU PRINT

100% PCR Packaging.
Cruelty-free, Vegan, and Gluten-free formulas.

ESSENTIAL HAIR TONIC
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PRIMARY COLOR SHAMPOO
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DE LUXE REPARATIVE CONDITIONER
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FEATHERLIGHT HAIRSPRAY
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OPTICAL ILLUSION SMOOTHING OIL
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DE LUXE REPARATIVE SHAMPOO
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INGENIOUS THICKENING SHAMPOO
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VAPOR LOTION TO POWDER DRY SHAMPOO
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CULT CLASSIC FLEXIBLE HAIRSPRAY
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SLEEP MASQUE NIGHT REPAIR SERUM
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THE BLEU PHILOSOPHY

INNOVATION. MODERNITY. SUSTAINABILITY. STYLE.

Cutting-edge packaging

Recycled and recyclable packaging creates a continuous cycle of sustainability.

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Vegan Formulas

Highest-performance, non-toxic ingredients.

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Editorial edge and salon styling

Essentials for all hair types and textures.

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